By Michael Bürgi Pinterest is considered by many to be one of the OGs of the creator economy, but it has for years kept a lower profile when harnessing monetization opportunities. Could that be changing in 2026? Digiday has learned…
Omnicom Media wraps CES deals with a Pinterest collaboration that includes shoppable boards
Omnicom Media tackles frequency issues in TV via partnerships with Amazon and Roku
By Michael Bürgi We’ve all had the negative experience of seeing the same ad repeat over and over again in either a linear or streaming show. Its effect can leave the viewer promising to never purchase that product or use…
‘This is what the future will look like’: Accenture Song has moved upstream of advertising
By Seb Joseph Nearly a decade after it began acquiring agencies, Accenture’s marketing arm is now comparable to the largest ad agency holdcos — and is still aggressively expanding — while sitting outside many of the structural constraints that define…
‘Less pitching, more listening’: What Amazon is really doing at CES
By Seb Joseph CES has become the ad industry’s first real gut check of the year. For Amazon’s ad team, that means less pitching and more listening. That posture can read as contrarian given the concentration of big agency leadership…
‘There’s no room for purists’: Generative AI is altering the agency junior talent search
By Sam Bradley The ad industry’s job market has ended 2025 on a low note, following job cuts at the market’s largest employers. Jobs in the U.S. ad industry fell by 3,700 year-on-year, according to the latest figures from the…















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